Your logo, or a sponsor's, printed large and applied to the floor: at the entrance to a conference, in the centre of a gala or awards floor, under a product launch display, at the tunnel mouth of a sports venue. A floor logo does something a hanging banner cannot. It appears in every overhead photograph and every phone video taken in the room, and it never gets blocked by the crowd standing in front of it.

Printed on self-adhesive vinyl and cut to the dimensions you specify, in your choice of 3M-40C or 3M-IJ175. Both are opaque white print films for smooth, hard surfaces. This is a printed decal that goes down for the event and comes up afterwards, not a permanent inlaid or coated floor treatment.

Add a protective laminate if the logo sits anywhere people will actually walk. Bare print under a few hundred pairs of shoes goes dull quickly and photographs badly, which defeats the point of a graphic whose whole job is to look good in pictures. Matte laminate is usually the right call because it stops overhead rigging and spotlights blowing the graphic out in photos. No laminate provides a certified slip-resistance rating.

Works on smooth, sealed, clean venue floors: polished concrete, tile, sealed timber sprung floors, terrazzo. It will not stick to carpet, which rules out a good number of ballrooms and hotel function rooms, so check the actual floor finish before you order. Get in early enough to squeegee properly onto a clean dry surface, because dust trapped under a large logo shows up as bubbles and starts the edges lifting.

Contour cut is available so a shaped logo can be cut to its own outline instead of sitting inside a visible rectangle.