Floor graphics for exhibition stands: mark out your booth footprint, put your brand under visitors' feet as they arrive, run a directional graphic down the aisle toward your space, or label demo zones and meeting areas within a larger stand. On a busy show floor where every stand is competing at eye level, the floor is often the least contested surface in the hall.

One thing to check before you order. A great many exhibition halls are carpeted, either wall to wall or as stand-supplied booth carpet, and adhesive vinyl does not stick to carpet. This product needs a hard floor: the polished or sealed concrete common in convention centre aisles, or a hard stand floor you have specified yourself. Confirm the finish with the venue or your stand builder first, and check the venue rules while you are at it, since some halls restrict adhesives on their floors or charge for removal.

You receive full-colour printed self-adhesive vinyl, cut to the size you supply, on 3M-40C or 3M-IJ175, both opaque white print films for smooth hard surfaces. It is a printed decal, not a floor covering or a mat.

A protective laminate is a good idea for anything longer than a one-day show. Trade show traffic is heavy and dirty, and an unlaminated graphic tends to look tired by the afternoon of day two. Matte cuts the glare from hall lighting in photographs. As everywhere else in this range, the laminate protects the print and carries no certified slip-resistance rating.

Apply to a clean, dry, smooth floor and take the time to squeegee it down properly, because hall floors are dustier than they look. Plan for removal within your tenancy: the longer it stays down and the warmer the hall, the harder it comes up. Contour cut is available for shaped graphics and logos.